DAKOTA DISTRICT PIPES & DRUMS
The Dakota District Pipes and Drums rebrand was sparked by a lack of marketing during St. Patrick's Day, despite their full schedule of performances. Investigating their online platforms, I found an outdated virtual time capsule with photos of former band members. The new logo preserves musical roots while improving readability and visual appeal, blending classic vibes with a modern twist. Their social media strategy involves vibrant posts announcing their presence at multiple venues, creating a visual spectacle to match the musical experience.